With Brave, Pixar’s latest film, not hitting theaters for another month, the studio is still looking to capitalize on some early summer dollars, particularly when it comes to the impending Memorial Day holiday weekend. The three-day weekend has a surprisingly slim release schedule that’s not particularly kid-friendly (its only two wide releases are Men in Black III and Chernobyl Diaries), so Pixar’s decision to re-release four of their most popular films exclusively to AMC Theatres for the weekend is a total no-brainer.
From May 25 to May 28, select AMC locations will be showing Toy Story 3, Ratatouille, Up, and Wall-E on a rotating schedule as part of the “Pixar Summer Movie Weekend.” Each film will also come with a classic short from Pixar and an exclusive new look at Brave.
While it would be nice if Americans used the upcoming three-day holiday to, I don’t know, go outside?, there are worse things to do with your kids (or your adults) than to take them to check out some Pixar classics in theaters. Some of these films haven’t been in theaters for nearly five years (Ratatouille specifically), so this offer will likely provide a first chance for some tiny Pixar fans to see their favorites on the big screen, and that’s a pretty charming prospect. Also, if you go to see Wall-E in an Austin-area theater, the odds are high that you’ll see the Head Reject snuffling into his beard.
AMC has priced each movie at six bucks (of course, “pricing may vary”), and you check out participating locations, showtimes, and advanced ticket-buying options at AMC’s special site for the offer. [AMC, via ComingSoon]